An offering is a product, service or a combination of both that you choose to sell in a market. In other words, an offering is a solution that you sell to a type of customer, in a region against the competing choices. There is always another choice to what you chose to sell. Customers will pay for what you sell or they won’t. It’s that simple. The brutal truth is that most offerings will fail. You can’t just want to survive. You need to focus on both value creation and success to win. If you don’t play the game to win, why are you playing?

It’s hard to win with your offering if you don’t think things through. First, you have to see that your offering is the atomic unit of value creation and success. Next, you need to be able share what you see with the people that matter most. Then you need to commit to do what matters right now. It is an adaptive loop. You need to believe to achieve. It is not true that believing is just seeing. Believing is seeing, sharing and doing what matters right now.