Focus is the foundation for the value creation and success of your offering. In addition, it is more important to focus on right now than on any other point in time. You need to choose a value proposition that you believe will win right now. Then you need to be confident that you will succeed the way you want to win. Focus or fail. It is your choice.
Do you focus your attention on what matters most right now? If you don’t focus on what matters then ask yourself what matters most? The fact is ‘nothing matters more than your offerings’. Each offering needs to have its own clear value proposition. You must match it with your realistic expectations. You need to commit to do what matters most right now.
An offering is a solution that you sell in a market. It is a product, service or combination of both that you choose to sell to a target customer in a region. The twin pillars of Offering Focus are that to win you must create value and succeed. One without the other is a pyrrhic victory. You need to know what value that you want to create. You need to know what are your exceptions for success. Then you must do what matters most right now.
Offering Focus is a contract that you make between you and your organization to win right now. You will see, share and do what matters most right now. You will commit to make an offering that creates value as well as succeeds. To win begins and ends with your focus.
The first principle of focus is that you need to make the right choice. Choose to do what matters most right now and ignore what doesn’t. You must seek to do what you need to do at this moment to get the job done. Regardless of your business, the job to be done that matters most is to have a winning offering. One that creates value and succeeds.
There is no set formula for a company to win in the market. Luck is always a factor. Nothing worth doing rarely goes as planned. This is especially true when it comes to your offerings. On the other hand, there is a set formula for failure. It’s when you ignore what matters. The worst thing you can do is to not focus on what matters most right now.
An offering is a product, service or a combination of both that you choose to sell in a market. In other words, an offering is a solution that you sell to a type of customer, in a region against the competing choices. There is always another choice to what you chose to sell. Customers will pay for what you sell or they won’t. It’s that simple. The brutal truth is that most offerings will fail. You can’t just want to survive. You need to focus on both value creation and success to win. If you don’t play the game to win, why are you playing?
If you do not see, share and do what matters right now. Then you can not create value and succeed. You must focus on the need to get the right things done now. You must adapt.
Offering Focus is different than strategy. It’s not long term planing. It is about getting you to see, share and do what matters the most right now. It is about you having an offering that creates value and succeeds. This is the end game for any leader that wants to win.
Focus means that you commit to see, share and do what matters most right now. With focus you prioritize what matters and ignore what doesn’t. When you don’t have focus, you lose track of what is in front of you. Without focus you can’t create value and succeed.
