Offering Focus directs your attention towards what matters and away from what doesn’t. With it, you know what you need to see, share and do right now to have a winning offering.
Offering Focus directs your attention towards what matters and away from what doesn’t. With it, you know what you need to see, share and do right now to have a winning offering.
You must discard a lot of information to get focus. So at the end of the day, you can only get focus with a binary logic. You need to prioritize what matters and ignore what doesn’t.
To have clarity about your offering means that you do not only think about yourself. To be clear, you and the people that matter most need to be on the same page. You need to have consensus to create value and succeed. Otherwise, your thoughts are just more noise in an increasingly noisy world. Clarity is fundamental for you to have a winning offering.
The lack of focus is the path to failure. On other hand, focus is the key that opens the door to creating value and succeeding. With focus you see, share and do what matters. The logic of focus is simple. You need to prioritize what matters and ignore what doesn’t.
The focus of one moment may not be the focus of the next. You must focus on the shifting dynamic as new information becomes available. The world is restless.
In order to have a winning offering, you need to simply reality into what matters and what doesn’t. Then can you can see, share and do what matters to create value and succeed.
There is more information in the world than you can ever take in. This means that you have to select what you need to pay attention to as well as what you need to ignore. Focus means concentrating on some signals at the expense of others. Nowadays it’s not about finding the signal in the noise. The fact is that to win you have to find the signal within the signal. You must decide what matters the most. There is no right answer, it depends. Once you make a choice, then you need to share it with the people that matter the most. Finally, you need to take action right now. This means that you need a model of the world that keeps you focused on what matters most. Focus is the filter that makes a real difference.
Everyone has to deal with more and more information. This will only increase. On one hand, you must admit that some of it is pretty good. On the other hand, a lot of it is useless or worse. The key attention problem used to be finding the signal in the noise. Now it’s finding the signal in the signal. To succeed you need to focus on what matters most. Without focus, you will be lost in a fog of confusion, contradiction and ambiguity.
To win in a market that is worth it, you need to sell the best possible products and services. You have to sell solutions that create value for your customers and success for you. Your focus must be on creating the best possible offerings now. The secret is simple. On one hand, you can win by making life better. This means that you sell a maximizer. On the other hand, you can win by making life easier. This means that you sell a minimizer.
No matter what you sell, who you sell it to or where you sell it, the fact is that change is inevitable. You will experience change and there is nothing you can do about it. Change is the constant that drives the success of all your offerings. However, there are three key ways that change is changing. First, the cycles of change are getting shorter. Second, change is more unpredictable. Third, change is more frequent. To focus on what matters, you need a logic that lets you adapt to change and cut through the fog. You need a way to prioritize what matters and ignore what doesn’t. This is why you need the logic of focus.
