Introduction: Creating clarity, alignment and priority gives you focus. Focus is what you need for the best possible offering right now. This is a primer

Introduction: A perspective is a specific way that you can choose to look at the world. An offering is a specific solution that you sell

What is A Value Proposition? A value proposition is a set of promises you make to a market. It defines how you want to create

Introduction: Offering focus is knowing what matters for the best possible offering. Knowing what matters means that you see what matters, share what matters and

Introduction: Offering Focus is knowing what matters now for the best possible offering. Knowing what matters means that you see, share and do what it