No matter what you sell, who you sell it to or where you sell it, the fact is that change is inevitable. You will experience change and there is nothing you can do about it. Change is the constant that drives the success of all your offerings. However, there are three key ways that change is changing. First, the cycles of change are getting shorter. Second, change is more unpredictable. Third, change is more frequent. To focus on what matters, you need a logic that lets you adapt to change and cut through the fog. You need a way to prioritize what matters and ignore what doesn’t. This is why you need the logic of focus.
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