Research shows upwards of 90% of all strategies fail. Overrated consultants, gurus and academics blame this on the vague term ‘execution’. It’s a word with no consistent meaning.
The main story goes that anyone can plan. It’s easy. Most people can’t execute. It’s hard. That’s except for the so-called experts. The message is quite clear. It’s that stupid, ignorant or lazy people lead most companies.
No one seems to be able to make a strategy that works. Failure happens all the time. How’s this possible? It’s nonsense. Companies make other plans that work all the time. Something’s wrong. What’s so different?
The answer is simple. Most strategic plans are worthless. They must fail. Deming said it best. Don’t blame the people, blame the process. Most strategic plans don’t focus on what matters most. That’s the products or services you sell. If you don’t focus on your offerings, you can’t win.
