An offering is a solution that you sell in a market. It is a product, service or combination of both that you choose to sell to a target customer in a region. The twin pillars of Offering Focus are that to win you must create value and succeed. One without the other is a pyrrhic victory. You need to know what value that you want to create. You need to know what are your exceptions for success. Then you must do what matters most right now.
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