The Offering Perspective

To have a perspective means you see the world in a certain way. An offering is a specific solution that you offer in a specific market. Nothing matters more than having the best possible offering. Seeing the world through this lens gives you the foundation to create value and succeed in the face of constant change. To get this perspective, you must have two things in place. First, you need to focus on the way your offering promises to create value. Second, you need to focus on doing what it takes to succeed in the market now.