The Logic Of A Winning Offering

The logic of a winning offering has two parts. First of all, your offering needs to create value. This means your customer must want to pay you for what you want to sell. Second, your offering needs to succeed in the way that you want it to succeed. This means you must get the return that you want for what you choose to sell. Having a winning offering means that both you and your customer must win. The key to a winning offering is to focus on making sure what matters most to you is what matters most to your customer.