Everyone has to deal with more and more information. This will only increase. On one hand, you must admit that some of it is pretty good. On the other hand, a lot of it is useless or worse. The key attention problem used to be finding the signal in the noise. Now it’s finding the signal in the signal. To succeed you need to focus on what matters most. Without focus, you will be lost in a fog of confusion, contradiction and ambiguity.