Introduction:
Creating clarity, alignment and priority gives you focus. Focus is what you need for the best possible offering right now.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Best-Possible-Offering-1200.png?resize=431%2C512&ssl=1)
This is a primer on the Principles of Clarity, Alignment and Priority.
Background Concepts:
Before diving into the Principles of Clarity, Alignment and Priority we need to review a few background concepts.
Offering refers to a specific solution you offer in a specific market.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Offering-1200-1-1.png?resize=512%2C411&ssl=1)
Creating context and priority for your offering gives you offering focus.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Elements-of-Offering-Focus-1200.png?resize=456%2C512&ssl=1)
Context refers to your understanding of your offering’s current situation.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Context-1200-1.png?resize=488%2C512&ssl=1)
There are two types of context: clarity and alignment.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Types-of-Context-1200-2.png?resize=488%2C512&ssl=1)
Clarity means you clearly understand your whole offering.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Clarity-1200-1.png?resize=488%2C512&ssl=1)
Alignment means you understand how the parts of your offering fit together.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Alignment-1200-1.png?resize=488%2C512&ssl=1)
Priority means you choose actions to create your best possible offering right now.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Priority-1200-1.png?resize=488%2C512&ssl=1)
Structure of Clarity:
Clarity has two conditions: coherence and consensus.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Conditions-of-Clarity-1200.png?resize=456%2C512&ssl=1)
Coherence means you understand your offering.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Coherence-1200.png?resize=488%2C512&ssl=1)
Consensus means there is a shared understanding of your offering.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Consensus-1200.png?resize=488%2C512&ssl=1)
Lack of coherence or lack of consensus are the main causes of confusion.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Main-Causes-of-Confusion-1200.png?resize=512%2C435&ssl=1)
Confusion means you don’t understand your offering.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Confusion-1200-1.png?resize=488%2C512&ssl=1)
Creating coherence and consensus eliminates confusion.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Elimination-of-Confusion-1200.png?resize=456%2C512&ssl=1)
Eliminating confusion creates clarity.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Creation-of-Clarity-1200-2.png?resize=456%2C512&ssl=1)
Structure of Alignment:
Alignment has two conditions: agreement and potential.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Conditions-of-Alignment-1200.png?resize=456%2C512&ssl=1)
Agreement means you understand how your offering fits its value proposition.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Agreement-1200.png?resize=488%2C512&ssl=1)
Potential means you understand how an offering fits your success expectations.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Potential-1200.png?resize=488%2C512&ssl=1)
Lack of agreement or lack of potential are the main causes of contradiction.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Main-Causes-of-Contradiction-1200.png?resize=512%2C435&ssl=1)
Contradiction means the parts of your offering don’t fit together.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Contradiction-1200-1.png?resize=488%2C512&ssl=1)
Creating agreement and potential eliminates contradiction.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Elimination-of-Contradiction-1200.png?resize=456%2C512&ssl=1)
Eliminating contradiction creates alignment.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Creation-of-Alignment-1200-1.png?resize=456%2C512&ssl=1)
Structure of Priority:
Priority has two conditions: order and engagement.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Conditions-of-Priority-1200.png?resize=456%2C512&ssl=1)
Order means you choose which actions to prioritize and which to ignore.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Order-1200.png?resize=488%2C512&ssl=1)
Engagement means you are committed to taking a prioritized course of action.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Engagement-1200.png?resize=488%2C512&ssl=1)
Lack of order or lack of engagement are the main causes of ambiguity.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Main-Causes-of-Ambiguity-1200.png?resize=512%2C435&ssl=1)
Ambiguity means you don’t know what matters now for the best possible offering.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Ambiguity-1200-1.png?resize=488%2C512&ssl=1)
Creating order and engagement eliminates ambiguity.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Elimination-of-Ambiguity-1200.png?resize=456%2C512&ssl=1)
Eliminating ambiguity creates priority.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Creation-of-Priority-1200-1.png?resize=456%2C512&ssl=1)
Conclusion:
Clarity, alignment and priority create focus. Offering focus means you know what matters now for your best possible offering. You see, share and do what matters.
![](https://i0.wp.com/aligntofocus.com/wp-content/uploads/2021/07/Offering-Focus-1200-3.png?resize=488%2C512&ssl=1)
Understanding the Principles of Clarity, Alignment and Priority means you know why Offering Focus is the key to unlocking your best possible offering right now.