An offering is a solution that you sell in a market. Each of your offerings has its own value proposition. It is a set of promises that defines the way you will create value. Some of these promises matter and some don’t. The one promise that matters most is the one that your customers want the most and they will pay you to get it. In other words, you know that you create value when people will pay for what you want to sell. This means the value your company creates is no more than the collective value created by all of your offerings.
