Offerings Are The Way You Create Value

The products or services that you sell are the bridge between you and your customers. This means your offerings are the way that you create value. The way that you create value has three main parts. First and foremost, your offering makes promises to create value for your customers. Second of all, you know that your offering creates value when your customers will pay you for it. Third, to succeed your offering must keep its promises. To sum it all up, both you and your customers need to win with each sale that you make.