Nothing matters more than the products or services that you sell. This means that selling the best possible offerings is your path to success. It is the only way for you to win, the rest is just luck. Customers pay for your offerings and not your company. They see you through the lens of your offerings. This means that there must be alignment between both what you sell and your customers. The fact is, if you want to succeed you need to build your company around your offerings. You must focus on the things that matter the most.
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