Nothing Is More Important

There is nothing more important than your offering. It is the bridge between you and your customer. The logic of an offering is simple. Each solution that you choose to sell needs to create value and succeed in each market that you choose to sell it. In other words, winning has two sides. On one side, if a customer pays for your offering then it creates value. Value creation is all about the customer’s wants and needs. On the other side, if it meets your expectations then it is a success. Success is all about your wants and needs.