Every offering makes promises. Some promises matter and some don’t. The best possible offerings focus on the one promise that matters most. The fact is one promise is easier to keep than more than one. The less you promise the more likely you will keep it. This is the way that you win. On the other hand, the more you promise the less likely you will keep it. This is the way that you lose. In other words, promising less is better and more is worse.
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