Maybe the biggest myth in business is that there is some formula for success. The fact is that quite often you can do what you know is the right thing and you will still fail. Business is a gamble. When it comes to winning in business, it takes what it takes. Sometimes you win, sometimes you lose and that’s just the nature of the game. You must adapt to survive and thrive in a world that is constantly changing. That said, every successful company has one common trait. It’s that at one time they focused on having the best possible offering.