The success of your organization depends on the products or services that you sell. This means that having the best possible offering is the way you succeed. Success is all about your expectations and there are three pieces to the puzzle. First, you need to have viability. This means that your offering survives or thrives in the way you want things to work out. Second, you need to have aesthetics. This means that you like your offering. Third, you need to have ethics. This means that you believe your offering is the right thing to do.
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