The ‘logic of focus’ is simple. You choose to pay attention to what matters most right now and ignore what doesn’t. What matters most for any business is to sell an offering that creates value and succeeds right now.
Busyness is doing things that might seem important but don’t matter. It’s a trap. The more work you do, the less the work you do matters. We are often rewarded for our busyness while what matters gets ignored. It’s a zero-sum game.
Busyness creates a fog. You are confused about what matters and what doesn’t. Focus provides the light that you need to see, share and do what matters. The choice is clear. Focus or fail.
