Herbert Simon once said a complex system has many parts. Some parts you can’t predict. Every offering is complex in some way. You may sell products or services. Frequently a mix of both.
There are many possible outcomes. Some are good and some are bad. Things fall apart the more complex things get. It’s for sure that things get more complex. There are some key insights into the growth of complexity.
You might get confused. Things are not clear to you. You might begin to see contradictions. Things don’t fit together. You might not know what to do that matters most. Things are ambiguous.
To address more complexity, you must keep things as simple as possible. No more or no less. Simplicity with focus is the best solution. You must focus on what matters most and ignore what doesn’t. Don’t waste your time or efforts. Keep things simple, get focused.