Alignment Between Offerings

Each of your offerings has a value proposition. This means you need to have a clear picture of how each one will create value and succeed. However, that is not enough for you to survive and thrive. For that to happen, you need to have alignment between offerings. Each offering needs to create value and succeed in a way that fits together. If this is not the case, there will be conflict that leads to failure. It’s just a matter of time.