Alignment

To have alignment means that you understand how the parts of your offering fit together. When you lack alignment things don’t work out like you expect or you don’t have the confidence that things will work out as you expect them to work out. To get alignment you need to have two things in place. First, you need to create agreement. This means you understand how your offering fits its value proposition. Second, you need to create potential. This means you understand how your offering fits your success expectations.