There’s a ridiculous idea. It keeps on going around. When it will stop nobody knows. It’s that you can use gurus, gimmicks and wishful thinking to make a good strategy. At the core is the illusion that busyness is the way to win. It’s a joke. There are no guaranteed solutions to the challenge of making winning offerings. Most strategies are just a collection of worthless financials, documentation, methods and sources of false confidence.
Nobody can make a good strategy for you but you. It starts with you clarifying how you want to create value and succeed. The heart of having a good strategy is to focus on what matters most right now. That’s your offerings. It’s the way you win the way you want to win. To quote Drucker “Purpose of A Business is To Make A Customer”.
