The foundation of your business is the products or services that you sell. You may sell a combination of both. Success starts with one winning offering. Winning means you create value and succeed the way that you choose to do it.
To make a winning offering two things must be in place. First, you must have a clear value proposition. It must tell what you promise to provide. It must match what your customer prefers. Second, you must be better than the competition. Keep your promise. Win the right way. You must provide the best choice.
It is not easy to win. You must focus on what matters most right now. It means you must ignore things that don’t matter right now. Ignoring things that don’t matter is the hidden cost of winning. No one can see what you don’t do. To win involves an endless stream of don’ts.
