Knowing what matters means that you see, share and do what matters. It’s the key to the best possible outcome. Knowing what matters is a moving target. The more you know, the more that you know what you don’t know. This means that to know what matters you need the logic of focus. In other words, you need to prioritize what matters and ignore what doesn’t. It’s a never-ending cycle. What matters today, may or may not matter tomorrow.
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