Introduction:
Creating clarity, alignment and priority gives you focus. Focus is what you need for the best possible offering right now.
This is a primer on the Principles of Clarity, Alignment and Priority.
Background Concepts:
Before diving into the Principles of Clarity, Alignment and Priority we need to review a few background concepts.
Offering refers to a specific solution you offer in a specific market.
Creating context and priority for your offering gives you offering focus.
Context refers to your understanding of your offering’s current situation.
There are two types of context: clarity and alignment.
Clarity means you clearly understand your whole offering.
Alignment means you understand how the parts of your offering fit together.
Priority means you choose actions to create your best possible offering right now.
Structure of Clarity:
Clarity has two conditions: coherence and consensus.
Coherence means you understand your offering.
Consensus means there is a shared understanding of your offering.
Lack of coherence or lack of consensus are the main causes of confusion.
Confusion means you don’t understand your offering.
Creating coherence and consensus eliminates confusion.
Eliminating confusion creates clarity.
Structure of Alignment:
Alignment has two conditions: agreement and potential.
Agreement means you understand how your offering fits its value proposition.
Potential means you understand how an offering fits your success expectations.
Lack of agreement or lack of potential are the main causes of contradiction.
Contradiction means the parts of your offering don’t fit together.
Creating agreement and potential eliminates contradiction.
Eliminating contradiction creates alignment.
Structure of Priority:
Priority has two conditions: order and engagement.
Order means you choose which actions to prioritize and which to ignore.
Engagement means you are committed to taking a prioritized course of action.
Lack of order or lack of engagement are the main causes of ambiguity.
Ambiguity means you don’t know what matters now for the best possible offering.
Creating order and engagement eliminates ambiguity.
Eliminating ambiguity creates priority.
Conclusion:
Clarity, alignment and priority create focus. Offering focus means you know what matters now for your best possible offering. You see, share and do what matters.
Understanding the Principles of Clarity, Alignment and Priority means you know why Offering Focus is the key to unlocking your best possible offering right now.
